What might seem like a basic greeting actually reflects a culture’s attitude toward age, celebration, and even tradition. Check this out:...

Forget legal documents or technical manuals—the toughest thing to translate is  "I love you."  Why? Because  love  isn't the same in...

1. Overemphasis on Native-like Pronunciation Mistake:  Prioritizing native-like accents over clear and comprehensible pronunciation. NCA...

Argentina won the Copa América 2024, and the joy in our country was immense. Messi and the Scaloneta gave us another reason to celebrate,...

Translation  is often misconceived as a mere linguistic substitution, but it's far more intricate. It's a  cultural bridge , not just a...

Hey there! I've been keeping a close eye on how things are shaking up in the translation, transcreation and localization world. And let...

McDonald’s is the world’s largest fast-food restaurant chain, we all know that, but there's more than meets the eye: they understood that...

There’s so much more to international success than just translating some ads, articles or even videos and movies. 🆘 Smokey...

Don't blame the translator, localization experts make the difference. If you are a media or creative agency and you feel your copy needs...

In 1987, Braniff Airlines promoted its new leather seats with the English slogan "Fly in leather" which, when translated into Spanish as...

In today's lightning-speed digital world, a simple message can either skyrocket your brand or send it crashing down. Welcome to the era...

As we always say, it's not just a case of translation and off you go. Today, the digital world helps good stuff and mistakes go viral...