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  • Writer's pictureCarolina Orlando

There’s More to Language Than Just Words

In today's lightning-speed digital world, a simple message can either skyrocket your brand or send it crashing down. Welcome to the era of localization, a vital key to global success.

Picture this: You've nailed a catchy tagline for your campaign. It's witty, spot-on, and ready to conquer markets worldwide. But wait, when translated, it turns into something awkward or even offensive.

Take the case of the recent 'Barbie' poster incident: When translated into French, the word "Ken" is the slang for "f**k", so the tagline could Aldo be interpreted as "He just knows how to f**k." A playful phrase went from innocent to eyebrow-raising, sparking a viral meme frenzy.

Today, it's not only words that matter. Colors, visuals, and user experience play a role. The goal? Making a genuine connection that shows respect for diverse cultures and perspectives.

So, next time you plan a campaign, think beyond translation. Embrace localization to bridge gaps, touch hearts, and win globally. It's not just smart; it's success redefined.

We are not a copy agency, we better yours

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