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  • Writer's pictureCarolina Orlando

Just call it Macca's

McDonald’s is the world’s largest fast-food restaurant chain, we all know that, but there's more than meets the eye: they understood that localization plays a vital role in success. 

Imagine the creative team engaging with this localization expert copywriter’s idea while


The result: emotional impact, cultural relevance and engaging experience. That's why in Australia and New Zealand McDonald’s is just Macca's. 

Localization expert copywriters are key players in creative teams. It's time to have one, don't you think?

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