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  • Writer's pictureCarolina Orlando

Localization in a nutshell

As we always say, it's not just a case of translation and off you go. Today, the digital world helps good stuff and mistakes go viral extremely fast, so having a bad campaign can damage your brand.

Look how Pixar did a significant job adapting Buzz Lightyear's speech in Toy Story 2 and Riley's dad daydreaming about hockey vs. soccer in Inside Out for international audiences so they can connect to everyone watching.

This is localization: thinking of every area of potential risk. Translation is not enough.

We are not a copy agency, we better yours.

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